5 Ways to Add a Lead Capture Kiosk to Your Trade Show Strategy

5 Ways to Add a Lead Capture Kiosk to Your Trade Show Strategy

Every interaction counts when you are exhibiting at a trade show in Las Vegas. When your pre-event marketing generates buzz and Las Vegas LED video wall rentals draw crowds to your booth, relying on badge scanners and paper forms won’t capture leads quickly enough.

You need a tech-driven solution that does not let any potential lead slip through the cracks. A lead capture kiosk is that tool. 

Let’s explore five innovative ways you can integrate a kiosk into your trade show strategy.

Rescue Busy Booths with a Self-Service Kiosk

Imagine your booth is drawing heavy foot traffic and every sales representative is engaged in deep conversation. While it is great to see such interest in your business, you cannot let potential leads walk away unassisted.

You can use a lead capture kiosk as a 24/7 digital salesperson. Attendees can submit their information without any assistance. 

  • You won’t miss any opportunities, as attendees can submit their information independently.
  • You don’t need to hire additional staff. 
  • You’ll get accurate data.

Pair your Las Vegas LED video wall rentals with a kiosk to draw attention. Use this screen to showcase your brand or highlight the kiosk’s purpose.  

Replace Fishbowl Giveaways with Digital Raffles 

A fishbowl filled with business cards creates administrative chaos after the event. You cannot integrate them with your CRM. A lead capture kiosk simplifies this process by converting raffle entries into a digital format.

  • Instantly pick and notify winners using the kiosk’s built-in random winner selector. 
  • Automatically sync entries to your CRM. 
  • Add a QR code on the kiosk screen that takes users to your website or social media profiles. 

Combining your kiosk with an LED video wall allows you to display real-time raffle updates and announce winners.  

Capture Leads at Badgeless Events 

Use a kiosk to offer a user-friendly digital form to collect data from attendees. Fewer paper forms mean less clutter, which reflects your professionalism. By integrating a kiosk with your CRM, you can easily review leads in real time. Combining a kiosk with an LED video wall creates a cohesive, high-tech booth. Reinforcing your brand’s innovativeness with a striking video wall encourages engagement with your kiosk.

Streamline Check-Ins for Sessions or Demos 

You can effortlessly manage check-ins using a kiosk while hosting a product demo or a session. Attendees just have to scan a QR code and input their information using their own devices. You can easily track engagement and follow-up after the trade show. 

  • Automated attendance tracking eliminates the need for manual sign-in sheets. 
  • You can send targeted content with personalized follow-ups.
  • Storing information digitally ensures data security with encrypted storage, controlled access, and easy compliance with privacy regulations.

Combine Kiosks with Gamification 

Gamification is a proven way to attract crowds. Integrating games like spin-to-win wheels allows you to collect leads by offering rewards. Gamification not only boosts engagement but also creates positive associations with your brand. Use Las Vegas LED video wall rentals to broadcast game visuals or leaderboards.

Read more: leadersmagazine.org